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Overview

This documentation is available to parties interested in Flowpay’s embedded finance offering, a feature of myFlowpay digital platform. It's purpose is to provide you with sufficient details to determine whether the myFlowpay digital platform meets your requirements, it enables you to assess the complexity of the implementation project and provides guidance throughout the entire implementation process.

What is myFlowpay digital platform

Flowpay provides smart and simple operational financing for the growth of small and medium-sized businesses. Everything online, faster than banks and without unnecessary paperwork. Using AI and process automation, we've automated the entire process from application to risk scoring and approval.

The process can be divided into a few main steps. Step 1 is to gather and capture all relevant data for risk scoring and to provide the customer with financing offer. Step 2 is to enable the customer to submit application and to automatically approve and disburse the financing. Step 3 is to support the servicing activities for the financings which includes payment collection, handling of payment delays, loan restructuring, etc.

myFlowpay digital platform is a technology solution that has beed designed to facilitate all of this and more. Its core business components include:

  • Self-service web application for customers enabling to connect their e-commerce or POS platform and provide us with their merchant sales transaction data, connect their bank accounts via Open Banking (AIS/PSD2) and provide us with their banking data, connect their analytics platform and provide us with their marketing data, receive business insights based on our assessment of their data, submit financing applications, get information about previous and current financings,
  • Risk & Insights services responsible for processing of customer’s data that covers merchant sales transations, open banking transactions, financial statements, public registers and credit risk agency managed data to provide risk scoring & business insights,
  • Suite of embedded finance APIs for partners leveraging Flowpay’s technology as a white label solution.

Available lending products

myFlowpay platform supports following financing products:

  • 1 month

    Balloon-type repayment financing with option to postpone principal repayment for one month

  • 3 months

    Balloon-type repayment financing with option to postpone principal repayment for one month

  • 3 months

    Annuity-type repayment financing with option to postpone principal repayment for up to two months

  • 12 months

    Annuity-type repayment financing with option to postpone principal repayment for up to two months

What are the key benefits of myFlowpay digital platform

  • Enables you to give your customers easy access to financing they need
  • Whitelabel solution enabling to provide seamless user experience for your customers within your platform
  • Provides you with an additional revenue stream
  • Flowpay takes care of everything financing-related

How can myFlowpay digital platform be used

There are several opportunities how to integrate myFlowpay embedded finance solution into your platform. It all depends on your time to market expectations, IT capabilities and available IT implementation capacity.

This quadrant illustrates the relationship between the required complexity of implementation and the level of seamlessness you can achieve. The higher the seamlessness level is the better user experience you provide to your customers in terms of user friction, perceived ownership and brand consistency. A high level of seamlessness means the user does not even realize that a third-party service is operating behind the scenes. 

%%{init: {"quadrantChart": {"chartWidth": 400, "chartHeight": 400}}}%%
quadrantChart
    x-axis Low Complexity --> High Complexity
    y-axis Low Seamlessness --> High Seamlessness

    Linkout: [0.15, 0.15]
    "Embedded (Mobile)": [0.28, 0.45]
    "Embedded (iFrame)": [0.45, 0.8]
    Fully Embedded: [0.85, 0.9]

Let's dive into the details of each possible solution:

  • Linkout
    you provide us with sales transaction data and navigate the end user to our platform, complete user experience starting with user sign-up is handled by us

  • Embedded (Mobile)
    your native mobile app opens our web app in an in-app browser, the end user does not have to create a user account at Flowpay and the user journey is completely handled by us

  • Embedded (iFrame)
    you embed our web app into your platform via iFrame with full control over the user session lifecycle, the user experience inside the embedded app is still completely handled by us

  • Fully Embedded (Native)
    you implement end-to-end user experience, the end user does not use Flowpay app at all

Embedded (Mobile) or Embedded (iFrame)?

Both keep the end user experience with us and both can carry your branding to the same degree: the same optional custom CSS theme and the same option to serve the journey from a subdomain of your own domain (one subdomain per option). Which one applies depends on what your host app is:

  • Embedded (Mobile) is for a native mobile app. The app opens our web app in an in-app browser presented over the host app. There is no SDK to integrate: the host app backend requests a URL and the app opens it. The host app learns how the application is progressing through webhooks.

  • Embedded (iFrame) is for a web app. Our app runs inside the host app page, so the user never leaves the host app UI. The host app keeps control of the session, driving login, logout and refresh over a message protocol, at the cost of integrating our SDK, signing payloads and delegating camera permissions to the frame. It needs a browser page the host app controls, so it does not apply to a native mobile app.